Friday, October 16, 2009

Adam Lambert Revives Tradition of making Music Videos to Promote Movies

Everyone knows by now that Adam Lambert has shot a video for his new song, "Time For Miracles". But everyone might not realize Adam is revitalizing the tradition of using the music video to promote a movie.

Music videos started out as a cheap way to promote movies in the late 1970's and 1980's. Most of them simply showed clips from the films over the music, like the Bee Gees in Saturday Night Fever.

Remember the videos for classics like St. Elmo's Fire ("St. Elmo's Fire"), The Breakfast Club ("Don't You"), Ghostbusters ("Ghostbusters") , Flashdance ("Maniac"), and Footloose ("Footloose")?

Anyone??? Bueller???

Madonna was an early pioneer in this use of the music video to promote movies. Her voice or image (or both) were featured in music videos for Vision Quest ("Crazy For You"), Desperately Seeking Susan ("Into The Groove"), Who's That Girl ("Who's That Girl"), and Dick Tracy ("Vogue"), among others.

Using music videos to promote movies fell out of favor over the past couple of decades, mainly due to MTV's transformation from music video television to reality television. Plus, audiences demanded high-quality (and expensive) music videos from artists, not just cheap edits of film clips to the tune of the song that plays over the closing credits of movies. Now most everyone watches music videos on YouTube, not on MTV or Friday Night Videos.

Since Adam has been in the studio shooting the video for "Time For Miracles" over the past week, it's a good sign he will likely be the main attraction, not just clips from the movie. It's been a while since a musician has been used to drive a movie. In fact, this may be the first time an openly gay musician has been used to promote a blockbuster movie. Quite an accomplishment if you think about it.

In case you don't know yet, the movie is about the end of the world on 12/21/12 as predicted by the ancient Mayans. The special effects look extraordinary, if over-the-top. The movie is set for a November 13th release date in the United States.
- From
Apple iTunes

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